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Estigarribia"}}, "submissionMethodDetails": "Lugar entrega ofertas: Direcci\u00f3n Operativa de Contrataciones - Sede Central del SENACSA - Ciencias Veterinarias N\u00b0 265 casi Ruta Mcal. Estigarribia", "statusDetails": "Adjudicada", "enquiriesAddress": {"streetAddress": "Sistema de Informaci\u00f3n de las Contrataciones P\u00fablicas"}, "clarificationMeetings": [{"address": {"streetAddress": "No Aplica"}, "id": "1"}], "mainProcurementCategoryDetails": "Servicios - Servicios Editoriales  de Dise\u00f1o, Graficos y de Bellas Artes", "hasEnquiries": false, "value": {"amount": 410400000, "currency": "PYG"}, "datePublished": "2025-09-27T09:51:46-04:00", "tenderPeriod": {"startDate": "2025-09-27T09:51:46-04:00", "endDate": "2025-10-14T09:00:00-04:00", "durationInDays": 16}, "awardPeriod": {"startDate": "2025-10-14T09:30:00-04:00"}, "contractPeriod": {"maxExtentDate": "2026-12-31T00:00:00-04:00"}, "enquiryPeriod": {"endDate": "2025-10-09T12:00:00-04:00", "startDate": "2025-09-27T09:51:46-04:00", "durationInDays": 12}, "mainProcurementCategory": "goods", "procurementMethod": "open", "procurementMethodDetails": "Menor cuant\u00eda nacional", "procuringEntity": {"id": "DNCP-SICP-CODE-307", "name": "Servicio Nacional de Calidad y Salud Animal (SENACSA)"}, "criteria": [{"id": "1", "title": "Garant\u00eda de Mantenimiento de Ofertas", "description": "Los oferentes, proveedores o contratistas deber\u00e1n garantizar la seriedad de sus ofertas, mediante la garant\u00eda de mantenimiento de la oferta", "source": "tenderer", "requirementGroups": [{"id": "1-1", "description": "La garant\u00eda debe ser de un cierto porcentaje, periodo y tipo", "requirements": [{"id": "1-1-1", "title": "Porcentaje de la garantia", "expectedValue": "5"}, {"id": "1-1-2", "title": "Validez de la garantia en d\u00edas", "expectedValue": "120"}]}]}], "enquiries": [{"id": "e7a5e94719924d2b926664802b9940d0-1", "date": "2025-10-06T16:13:48-04:00", "title": "CAPACIDAD TECNICA", "description": "En relaci\u00f3n al llamado \u201cSERVICIO DE PUBLICIDAD EN MEDIOS RADIALES Y DE PRENSA ESCRITA \u2013 CONTRATO ABIERTO \u2013 PLURIANUAL \u2013 ID 463.520, nos dirigimos respetuosamente a la Entidad Convocante a fin de solicitar la reconsideraci\u00f3n respecto al requisito de documentaci\u00f3n exigida para la demostraci\u00f3n de habilitaci\u00f3n de los oferentes en este rubro.\n\nConsideramos que la exigencia exclusiva de ciertos documentos adicionales podr\u00eda constituir una limitaci\u00f3n innecesaria para la participaci\u00f3n de oferentes, contraviniendo el principio de libre concurrencia establecido en la Ley N\u00b0 7021/22, que garantiza la igualdad de oportunidades en los procesos de contrataci\u00f3n p\u00fablica.\n\nEn este sentido, proponemos que sea aceptada la Constancia del RUC emitida por la Direcci\u00f3n Nacional de Ingresos Tributarios (DNIT) como documento v\u00e1lido y suficiente para acreditar la habilitaci\u00f3n de los oferentes que prestan servicios de publicidad, en tanto constituye un respaldo oficial que certifica la legalidad de la actividad econ\u00f3mica declarada y registrada.\n\nAsimismo, solicitamos que este criterio sea aplicable tanto a personas f\u00edsicas como a sociedades, de manera que la constancia del RUC expedida por la DNIT sea reconocida como documento habilitante v\u00e1lido en ambos casos.\n\nLa aceptaci\u00f3n de este documento permitir\u00e1 ampliar la participaci\u00f3n de oferentes en igualdad de condiciones, sin afectar la garant\u00eda del servicio requerido, y asegurar\u00e1 la observancia del principio de no restricci\u00f3n en la competencia y libre participaci\u00f3n previsto en la normativa citada.\n\nPor lo expuesto, solicitamos se contemple la inclusi\u00f3n de la Constancia del RUC de la DNIT, tanto para personas f\u00edsicas como para sociedades, como documento habilitante v\u00e1lido en el presente proceso licitatorio.", "answer": "Ajustarse al PBC.\nEn relaci\u00f3n a la solicitud recibida,  la Constancia del RUC emitida por la Direcci\u00f3n Nacional de Ingresos Tributarios (DNIT) nos permite conocer la legalidad de la actividad econ\u00f3mica declarada y registrada del oferente, sin embargo, no nos permite conocer si cumple con las capacidades t\u00e9cnicas m\u00ednimas requeridas.\nEn la parte de \"criterios de capacidad t\u00e9cnica\", se establece criterios b\u00e1sicos para que el oferente muestre evidencia de contar con un nivel m\u00ednimo de capacidad t\u00e9cnica para brindar el servicio que se requiere, por lo tanto, no supone una restricci\u00f3n para la libre concurrencia.\nLa documentaci\u00f3n solicitada asegura que el proveedor disponga de personal calificado, v\u00ednculos comerciales activos con los medios, mecanismos de auditor\u00eda y control, y canales formales de comunicaci\u00f3n, elementos que garantizan la transparencia, eficiencia y calidad en la ejecuci\u00f3n del contrato. \nLos requerimientos documentales tienen su justificaci\u00f3n t\u00e9cnica:\n1. Curr\u00edculo del personal (1 ejecutivo de cuentas y 1 planner de medios)\nLa presentaci\u00f3n del curr\u00edculo del personal responsable permite verificar la idoneidad t\u00e9cnica y la experiencia profesional de quienes estar\u00e1n directamente a cargo de la gesti\u00f3n y planificaci\u00f3n de la cuenta institucional.\nEvaluar estos antecedentes permite asegurar que el servicio ser\u00e1 ejecutado por profesionales con las competencias requeridas para cumplir los objetivos del contrato.\n\n2. Certificado o constancia de poseer cuenta corriente en al menos dos medios radiales\nContar con cuentas corrientes en medios radiales demuestra que la empresa mantiene v\u00ednculos comerciales activos y formales con medios radiales, lo cual facilita la gesti\u00f3n operativa de las pautas y reduce los tiempos administrativos para la difusi\u00f3n de los mensajes institucionales. Adem\u00e1s, garantiza que el oferente tiene capacidad real de intermediaci\u00f3n y contrataci\u00f3n directa de espacios radiales.\n\nEste requisito contribuye a asegurar la disponibilidad inmediata de espacios publicitarios y la ejecuci\u00f3n oportuna de las campa\u00f1as de comunicaci\u00f3n en radio, medio estrat\u00e9gico para llegar a zonas rurales y poblaciones de dif\u00edcil acceso.\n\n3. Constancia de operar con una firma que realiza auditor\u00eda de medios (Ej. Ibope, Metro Media u otro)\nLa vinculaci\u00f3n con una empresa de auditor\u00eda de medios nos permite verificar de manera independiente y objetiva la difusi\u00f3n y cobertura efectiva de las pautas contratadas. Este requisito asegura transparencia, trazabilidad y control, ya que posibilita medir la audiencia, alcance y cumplimiento de los medios contratados.\n\nAdem\u00e1s, demuestra que la empresa oferente trabaja bajo est\u00e1ndares profesionales de monitoreo y rendici\u00f3n de cuentas, lo cual es fundamental en la evaluaci\u00f3n del impacto real de las acciones de comunicaci\u00f3n.\n\n4. Declaraci\u00f3n jurada sobre p\u00e1gina web y/o correo institucional\nLa existencia de una p\u00e1gina web y un correo institucional es un requisito b\u00e1sico. Muestra formalidad, visibilidad y accesibilidad de la empresa. Este requisito permite contar con canales oficiales de comunicaci\u00f3n y recepci\u00f3n de solicitudes, asegurando una trazabilidad documental y una comunicaci\u00f3n eficiente entre la instituci\u00f3n y el proveedor.\n\n5. Certificado o constancia de poseer cuenta corriente en medios de prensa escrita\nAl igual que en el caso de la prensa radial, la existencia de cuentas corrientes en medios de prensa escrita certifica la capacidad operativa y financiera del oferente para gestionar directamente espacios publicitarios en peri\u00f3dicos, revistas u otros medios impresos. 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